These are mad times. Frightening for all of us and even more frightening if you and your family rely on the income generated by a small business.
However, where there is threat, there is also opportunity.
Here are three small things every small business owner should be doing right now to ensure that their business continues to prosper.
use this time effectively
You have time – like it or not, covid has given us that. Now is the perfect opportunity to revisit your marketing strategy and realign your goals for the current climate. Check that the sales and marketing channels you have in place are fit for a covid world. If you spent a lot of time at trade shows or networking events in the past, make sure you’re still engaging with those contacts remotely. Update your website. Check out what your competitors are doing. If your business relies on customers visiting a physical place, make sure your safety procedures and mitigation are on point so they still feel comfortable coming to you.
go to where the punters are
We know where they are; online – all the time. Searching news reports, checking on stats or shopping for the things they don’t want to make unnecessary trips for. Get in front of them. Audit your social media platforms and ensure they feature lots of fresh, new, useful information. Make it easy for them to find you, your products and services and engage with them when they do. Keeping them informed is vital. Let them know what you’re doing and how you’re changing to ensure that they and your staff aren’t impacted negatively. We all want to believe that everyone is doing the right thing. Make sure they are reassured you’re doing exactly that.
plan for the worst. hope for the best
There is one certain in this very uncertain world, things will change. Whether they change in a way that will be positive for your business or not, is less certain. Being agile and having a plan will help to mitigate the potential damage caused by any future changes to guidance. Look at all your procedures and figure out how you could alter them fast to minimise the impact on your business. You need a plan to be able to deliver them safely in the event of changes, even if you don’t need to implement that plan straightaway. Can you offer product delivery? Could you provide your face to face service online? Can you find new customers through social media or online networking rather than by making sales calls?
Three little things. No silver bullets. But real, tangible, achievable things you can do to give your business the best chance of weathering this storm.